Home – 2018 Working
OCT 5-7, 2018
WMC:O-T-G is a three-day weekend retreat aimed at graphic designers, small business owners and other design-minded creatives looking to step away from their screens to get advice from our expert faculty. Our attendees will come away with tangible tools and action steps they can use to grow their businesses and become more confident designers.
This intimate event is open to under 60 attendees, speakers, workshop leaders and staff. Located at Mohican State Park in Loudonville, Ohio, the WMC Fest community will come together in small cabins to bond over a campfire and their love for creativity.
What you get
- Renewed Passion For Your Work
- Business Plan Workbook & Action Plan
- Metrics Spreadsheets
- Contracts & Collections Worksheets
- Social Media Marketing Guide
- Your Elevator Pitch
- Improved Confidence & Communication
- Creative Burnout Workbook
- Panel Portfolio Review
- Pricing Toolkit
- SWAG (Lots of swag)
- & More
Lodging & Food
3 Days, 2 Nights at Mohican Adventures
All of your food is covered throughout the weekend, this includes lunch on Friday through breakfast on Sunday. Special dietary restrictions and allergies will be attended to.
Workshops & Deliverables
All of the workshops and sessions with our faculty are included in your ticket price, as are all of the tangible deliverables you’ll walk away with (see above).
Mohican Adventures is packed with adventure. We’ll be kicking the weekend off with a ropes course, which is included in all of the fun. If you need some extra downtime, we will leave you to take advantage of the other activities (ziplining, canoeing, kayaking, tubing, biking, and more!*)
*Add-on activities are not included in the ticket price.
* FULL LIST WILL BE SUPPLIED TO EACH ATTENDEE CLOSER TO THE EVENT.
Speakers & Workshop Leaders
Shiu Pei Luu
As a born dabbler, Shiu Pei Luu became a trained civil engineer, however after a year of practice she left to pursue her passion in animation and entrepreneurship. Today, Shiu Pei is an Art Director for Facebook where she brings illustration and design direction to products such as Messenger Kids, Flash and the Facebook Stickers program. Outside of the office, Shiu Pei expands passion for sharing art and technology to a diversity of demographics as the Creative Director & Co-Founder of The Beehive Society, a non-profit that fosters creativity through Pop Up Art Shows and Workshops facilitated throughout the Bay Area.
Lenny Terenzi , HOST
Lenny is a Durham, North Carolina based designer & illustrator under the name Hey! Monkey. He has run his own studio for almost 18 years the last 4 of which have been in a full blown studio space to raise the bar on what he can offer forward-thinking brands and to offer creative experiences to help the masses break out of their daily rut. Lenny is also an accomplished speaker having presented all over the country for conferences such as WMC Fest, Creative South, Circles, Reimagine, High Five and more. He is also the incoming President for AIGA Raleigh whose mission is to create a place where design thrives for everyone.
As the founder of Industry Print Shop, Tony Diaz has undoubtedly cemented himself as an authority on all things #screenprinting. After starting his print career as a means to produce band merchandise for fellow musicians, Tony identified the uniquity of his position and was able to quickly develop a reputation for providing quality printed goods with the additional distinction of being a career artist. Establishing himself as a printer and businessman that shared a commonality with his clients allowed Tony to closely connect with the cultures and individuals that depended on his expertise to propel their brands and ultimately provided Tony with the groundwork for what would become Industry Print Shop. Growing from a garage-run print shop to a team of nearly 3 dozen employees consisting of some of the biggest names in screen printing, Industry Print Shop has dominated the world of paper and apparel for the last decade. Armed with an artist run crew and the mantra #CantStopWontStop, Tony, along with his partner and wife Jennifer continue to reinforce the reputation that Industry has built with Blood, Sweat, and mostly Tears, and are on a hell-bent ride to redefine what a print shop can be.
The Banner Years
Tara Victoria -- Tara’s first job was in the movie business–at a movie theatre. She refused to wear the hat, but she was in management before they could stop her.Originally from Calgary, Alberta, she’s a classically trained artist, reckless optimist, and the object of a small religious cult that worships her hair. She’s branded some of the most innovative lifestyle, fashion, and wellness brands in North America. She’s equally good at being a designer, illustrator, painter, writer, photographer, keynote speaker, snowboarder, and laughing out loud.
Brad Weaver -- Brad’s first job was pumping gas and stocking beer coolers at age 12. He’s been doing things he shouldn’t and climbing the ladder ever since. He’s originally from North Alabama, which he left as soon as he could. He went to school to be a lawyer, realized he wanted to write books and make movies, and has spent the last two decades writing books, making movies, and managing creative for some of the biggest brands in the world. He’s equally good at being a writer, designer, developer, researcher, filmmaker, keynote speaker, stuntman, and using Oxford commas.
Ken Schneck, PhD, is an associate professor of education and director of the Leadership in Higher Education program at Baldwin Wallace University where he teaches courses on antiracism, ethical leadership, and how individuals can work with communities to create a more engaged and just world. For over 10 years, he served as producer and host of This Show is So Gay, the award-winning, nationally syndicated radio show and podcast where he interviewed over 500 of the biggest names in LGBTQ and Ally culture from presidential candidates to singer/songwriters to champions of social justice. He is the author of “Seriously…What Am I Doing Here? The Adventures of a Wondering and Wandering Gay Jew” (1984 Publishing, 2017) and “LGBTQ Cleveland: Images of Modern America” (Arcadia Publishing 2018).
Marshall Shorts, a visual communication consultant, designer and entrepreneur pours creativity into each project while keeping the message purposeful and clear. Marshall’s personal mantra is “Shut Up and Create”. This thought has afforded him the opportunity to work with an array of clients from both the private and public sector. With almost 15 years experience in design, Marshall knows how to take a project from the concept in his head through to final delivery.
Dylan Menges was struck by lightning as a kid—but he still ties his own shoes. And he serves handcrafted, concept-driven design to clients like Subaru of America, Mozilla, and Siemens. His Midwest studio, Menges Design, is diverse in disciplines, long on experience, and small by choice.
the weekend Itinerary
11:45 - 1:45 pm
Aerial Adventure Park
Check-In / Lunch / Ropes Course
Upon arrival to the park you'll leave your bags in your car and meet for check-in at the Aerial Adventure Park. We'll kick things off with group lunch and a trip through the adventure ropes course.
2:00 - 3:30 pm
Self Compassion for Creatives
WORKSHOP LEADER : Lenny Terenzi
We all seem to compare what we feel is the worst of ourselves with the perceived best of others. We put our realities up against the constructed lives presented on social media. The Comparison Monster and Imposter Syndrome as well as procrastination and anxiety are common in our field. Lenny will tell some personal stories and work with the group to help pull out what you really want to get done and what might be stopping you from making it happen.
3:45 - 4:45 pm
The Art of Shameless Self Promotion
WORKSHOP LEADER : Ken Schneck
If a graphic designer draws something in the woods and no one is around to see it, does it make a sound? No. No it does not. Marketing your work is essential to building an audience. Whether you want to get more gigs, become a social media personality, describe yourself on your website, or simply answer the question “What do you do?”, you need to know how to talk about yourself and your talents. Get inspired to share your work as we talk about the basics of self-marketing from social media to websites to that ever-important elevator pitch.
LOAD-IN ~ 4:45-6:00 PM
EVERYONE GRAB YOUR STUFF AND HEAD TO YOUR CABIN!
IF YOU HAVEN'T CHECKED-IN YET HEAD TO THE MAIN OFFICE FIRST FOR INFORMATION & KEYS.
VOLUNTEeR FOOD CREW REPORT FOR DUTY - 4:30 PM
7:30 - 8:45 pm
breakfast / portfolio review
9:00 - 9:45 pm
Diversity IS Design and the Roles We Play
SPEAKER : Shiu Pei Luu
Many of us choose the path of design to facilitate change and impact on people's lives. So how are we doing as designers in promoting that change and inclusion we want to see? Facebook Art Director, Shiu Pei Luu reflects on her experiences designing for inclusion and discusses why from a practical and moral standpoint, diversity within the field of design leads to innovation in problem solving.
10:00 - 12:00 pm
Contracts & Collections
WORKSHOP LEADER : The Banner Years
Let's take the pain and fear out of contracts, invoicing, and bill collections. In this workshop, we'll break down writing and enforcing client agreements, managing payments, and protecting your business. This is a practical session filled with documents you get to keep that will cover everything from the basics to the more complicated items like intellectual property rights, redistribution, copyright, royalties, and retainers. We'll help you find ways to get paid faster, deal with clients who don't pay, and what to do when you may have to take legal action. We'll have plenty of time for Q&A so that you can get the answers you need to keep the upper hand and stay sane.
1:30 - 2:30 pm
From this Moment On
WORKSHOP LEADER : Marshall Shorts
Between stimulus and response, there is space and in that space is where creativity lives. In a world of conflict, automation, and loose lips, creating space in our lives for our personal creative praxis can be more than a notion. In FTMO we will explore what designing space for "keeping it real" looks like in a world when nothing seems real.
2:40 - 4:45 pm
Meet @ Al's Cabin
HIKE LEADER : Bill Beachy
Venture out with Bill Beachy on a scenic and striking 2-hour hike around Mohican State Forest. We'll take time to take in the beauty of one of Ohio's most unique natural regions, will truly going "off-the-grid." This trail is an easy to moderate hike with some slight hills.
2:45 - 4:45 pm
Creating a Community of Individuals (aka: Herding Cats to Do Good)
WORKSHOP LEADER : Ken Schneck
Engaging in creative arts can be such a solitary pursuit. But what would it look like if we add your skills to my perspective to her insight to his wisdom? The result would be concepts and programs that could literally change the world. In this session, we'll spend time together creating a structure to make the world a better place as we support each other’s ideas through the Art of Hosting, an open-source system that scales up from the personal to establish a chorus of voices.
5:00 - 6:00 pm
Swimming to the Shore
SPEAKER : The Banner Years
Who you are and what you do are intertwined. You identify with the culture of creativity, and are defined by the outcomes of your work. Your status, income, social life, and wellness can be dependent on your ability to create–and create well. Some people can separate life and work, but others can’t. The result: issues of self-worth, anxiety, depression, and more.
The struggle is all too real. There is no cure. And, there's little understanding. Many people who don't understand mental illness can be frustrated or coarse with suffering colleagues or loved ones, which only makes the problem worse.
This talk–backed by science, research, and personal experience–illustrates the epidemic in our industry, and what we can do about it.
VOLUNTEeR FOOD CREW REPORT FOR DUTY - 4:30 PM
Mike Jones & Friends Big Southern Lovin’ BBQ
- 6:15 pm
CHECK-OUT ~ 9:30-11:00 AM
EVERYONE PACK UP AND PLACE YOUR BELONGINGS IN YOUR CARS. ALL MUST BE CHECKED OUT BY 11:00 AM - BUT THAT DOESN'T MEAN IT'S TIME TO GO HOME! AFTER YOU ARE CHECKED OUT MEET UP FOR BREAKFAST AND ENJOY YOUR LAST DAY OF WMC O-T-G
11:00 - 12:00 pm
Finding Your Wild
WORKSHOP LEADER : Dylan Menges
In a connected culture of instant answers, we’ve lost our ability to wonder, explore and be still. Dylan will lead us toward finding our wild—no matter where we live—and share how finding your wild can unleash your best creative work and life.
12:00 - 2:30 pm
Lunch with The Fundamentals of Character Design
SPEAKER : Shiu Pei Luu
Good character design and story are critical components to a successful animation or game. In this 2.5 hour long hands-on workshop, Shiu Pei will share how she brings life and personality to character designs through examples of her work. You will learn the basic principles of character design as well as best practices that she employs in developing a character. Participants will design a character, collaborate with fellow students and present the day's work. This workshop is best for beginning to intermediate artists.