Boost your restaurant popularity on Instagram by creating a strong brand identity. Without one, it would be hard to stand out from the crowd of other restaurants.

Step #1

The first step to becoming Instagram-famous is to choose a specific hashtag. There’re lots of tools available online that let you see which hashtags are most popular on Instagram so that you can choose ones that will reach many people. You can even browse through them yourself by looking at photos from people who have used those hashtags before and seeing what they look like when posted side by side in an album!

Here’s an example:

Choose a specific hashtag

It’s crucial to ensure that the hashtag you pick is vacant. Some people try to create a unique hashtag for their business by using the name of their business or restaurant, but if that’s already taken by someone else, your account will likely get lost in the shuffle. You’ll want something easy to remember, but also relevant and appropriate for your particular brand. It should also be short enough that it’s not hard to type quickly when posting on social media platforms like Instagram or Twitter (whereas longer hashtags may take up more space when posted).

Let’s say you run a restaurant called “WMCfest” You could use #WMCfest as a hashtag, although there are several other businesses out there with similar names that might use this same hashtag as well — which means that any posts containing both words would be mixed together in one stream instead of being separated into different streams based on topic.

Step #2

Now that you have the basics down, it’s time to be imaginative with your Instagram feed. Here’re some tips for posting pictures that will make customers want to visit your restaurant:

• Show off your food. The first thing people see when they look at an Instagram page is the images, so make sure yours are eye-catching. Try using bright colors and using various angles of each dish. Don’t just post shots of entrees; also show off appetizers, desserts and cocktails! And don’t forget about drinks too — they bring in almost as much revenue as food sales do!
• Use different filters on each image (or at least vary them within a single photo). You don’t want all of your photos looking similar because then viewers won’t be able to tell them apart easily — and they might not even notice when one changes! So mix things up by using different filters like Valencia or X-Pro II on different images throughout the day (or week).

Show off your food

Showing off your food is a great way to attract customers, and Instagram is the perfect place to do it. You can use Stories to show off special promotions or highlight your menu’s best sellers. You can also show how much effort you put into the presentation of each dish, and give people an idea of what they might expect from eating at your restaurant. To make sure that all these things are clear, take some time before posting to decide exactly what message you’re trying to send with each photo.

Make sure that every image has a caption! Some people may not know what something on the plate looks like until they read about it in the description below it. Take advantage of Instagram’s built-in tools for adding text over images by clicking on “Aa” (Add text).

Make sure there’s variety in each post! Don’t just take pictures of one type of food: try taking shots of deserts or sides as well as entrees if possible; this helps keep things interesting while still showing off what makes you special.

Step #3

Now that you have a handle on the basics of creating a successful Instagram account for your restaurant, it’s time to get going. There are several ways to do this:

• Take pictures of your food and drinks. This is a no-brainer! But make sure you’re not just showing off what you had last night or how it was served at another location. You want to emphasize freshness.
• Show off your staff. Not only are they an important part of the restaurant experience, but they’re often some of the most interesting people around — and customers love knowing about them!
• Feature images of your customers enjoying themselves at your establishment (without being too promotional). If possible, point out something that makes their dining experience unique from other locations (such as live music or charcuterie boards).
• Show off any notable features about the decor or atmosphere at this particular location (elevated ceilings? Artwork?). Aesthetics are important to many people when deciding where they want to dine; highlighting these elements will give them another reason why they should choose yours over others in town!

Use video content

One may use video content to drive more followers. In fact, video content is four times more likely to be shared than text-only posts, and people are 70% more likely to watch a video if it’s accompanied by a photo or graphic.

Furthermore, videos can help you create a sense of community around your business. If you have an audience interested in what you do, then it pays for them to feel like they know each other personally—and this happens when small businesses show off the people behind their operation through regular vlogging sessions or Q&As on social media platforms such as Instagram Stories and Snapchat (if those still exist).

Step 4

You may use Facebook groups within your niche — like other restaurants or food-related communities — to create relationships with other businesses in similar spaces as yours and gain exposure from them as well as their followers. Finally, use stories to provide fun content for people who follow along on Instagram but aren’t necessarily interested in searching for new restaurants or events around town; this type of content has been shown to increase engagement by over 50%!

Step 5

Use email newsletters to promote your restaurant. Email newsletters are a great way to build a relationship with your customers. They can also help you build up your customer base, plus they’re a nice way to keep people engaged with what’s going on at your restaurant. And if you’re looking for ways to expand your brand, email newsletters are a good place to start!

Conclusion

In conclusion, becoming a successful Instagram influencer is no easy task. It takes time, patience, and dedication to get there. But if you have a good product and are willing to promote it well on social media, then you’ll be sure to see results.