Alonzo Felix is a graphic designer living and working in Brooklyn, New York. His work focuses on custom type, illustration and branding. Other areas of enjoyment include giving high fives, collecting vintage cameras and typographic ephemera, running, traveling, eating vegetarian foods and playing guitar.
1. What’s one of the most surprising places from which you derive inspiration? Traveling. In the past few years I’ve been fortunate to be able to visit places like London, Seattle, Venezuela and San Francisco. I also moved to New York. Traveling forces you to see things with fresh eyes and that way of seeing with a fresh perspective is something that I always hope to bring into the work I make.
2. Over the past few years, what’s one thing that has really challenged you creatively? Finding a good work/life balance is tough, especially when you are thinking about design all the time. In a city like New York where the pace of life can be exhausting but there is so much to do and see, its really important to stop and take time to enjoy life outside of design. That’s a huge struggle for me. To not be sucked into a vortex of infinite work. At some point while living in a city, you stop exploring and just kind of live there. I’m trying really hard to not let that happen here in NYC.
3. Who are you most looking forward to hearing/seeing at WMC Fest? I’m looking forward to taking it all in, but am really excited to hear from major inspirations of mine in the Friends of Type and Tad Carpenter.
4. How does music play a role in your life? What bands/albums are on heavy rotation? I grew up singing/directing music at church and played in a band for a bit in high school. These days I still play guitar, collect vinyl, and listen to lots of music (mostly using Rdio) while designing. Current headphones of choice: a pair of trusty grey Urbanears. I tend to listen to a little of everything. It depends on the mood. Sometimes I want to sing along loudly and sometimes I want something barely above a whisper like Mark Hollis. It’s safe to say music fuels my work.
Current heavy rotation includes this year’s releases by Tanlines, Sharon Van Etten, Grimes, Lotus Plaza, Daniel Rossen, Chairlift, and Beach House.